Yeah. Cool ad. It has to be a little bit embarrassing to be a FOX sponsored rider - especially if you have to run one of their "trail" forks. Gotta pay the bills, and hey - this thing was free! Is it really worth it? Sponsorship = Compromise. And on top of it, you have to try to represent the product with a straight face whether your believe in it or not. I mean why not focus on building a career that pays well with a flexible work schedule and then run/ride/race whatever you want?! More comics. Because, this stuff is just too funny not to!