Wednesday, January 9, 2013

speaking of branding; not so much specialized, santacruz or trek as in this case mcdonalds, t-mobile or nike - this video really tells a story. 

A local underground MC(not so much underground anymore as macklemore and ryan lewis have blown up all across the board), that i have seen from his first most early shows, has a video that raises a good query.  @ 4:05, open your garage, get your OLD steed out, go ride your bike, go meet your girl, and enjoy the evening:).. 

We are half awake in a fake empire.....


  1. Wow. Real red pill stuff there. I choked up a little when I saw him uncover his bike. Perfect metaphor. Thanks for posting that.